Ian Hedley-Wakefield
Practical Automation for Real-World Workflows
Smarter systems, fewer steps, more time to create.
Buy back your time
Protect your sanity
You didn’t start your business to live inside your inbox or copy data between spreadsheets.
Yet somewhere along the way, the admin took over; the follow-ups, the reminders, the “just one more thing” tasks that never end.
Automation isn’t about replacing people. It’s about removing friction, freeing up hours, and reclaiming headspace so you can focus on the work that actually matters.
Time and sanity are your most valuable assets.
Let’s make sure your systems start working for you, not the other way around.
Limitless Possibilities
I don’t just talk automation, I build it.
Automation.hw exists for people who are tired of doing the same thing twice.
Whether you’re managing client work in Google Workspace, juggling documents in Microsoft 365, or stuck doing repetitive admin that kills your focus, I help you automate the boring stuff so you can get back to what matters.
I’m not a consultant who hands you a theory deck and walks away.
I’m a builder. I dive into your real tools, your real files, and your real workflows — then design something that actually works.
Where I Work Best
Three core platforms — endless possibilities.
Google Workspace Automation
Streamline forms, spreadsheets, and emails with tailored AppScript workflows, your Google ecosystem can do more than you think.
Microsoft 365
Integration
Leverage Power Automate, Excel macros, PowerQuery, and SharePoint to remove friction and bring structure to your business systems.
Python &
Custom Tools
When existing platforms can’t solve the problem — we build something that can.
Python makes it possible.
Why Automate?
Automation isn’t about replacing people, it’s about freeing them to do better work.